Assessing the Link between Strategy Choice and Operational Performance of Turkish Companies
نویسندگان
چکیده
This study essentially aims at investigating the link between strategy choice and operational performance of Turkish companies. To this end, a number of key competitive priorities were identified in order to examine the tendency of Turkish companies towards creating differentiation-based competitive advantage. Deriving from 519 Turkish companies’ survey results, the effect of this strategy choice on improving companies’ operational performance was examined by conducting a series of multiple regression models. These findings tend to support our general argument that the firm's strategy choice of gaining a differentiation-based competitive advantage in terms of competitive priorities improves firm's operational performance.
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